EK Passion Star – The prize for passion in the retail sector

In the retail sector, passion is essential for success. Because of this, EK has been honouring companies that stand out for their unique level of passion since 2011.

By receiving the EK Passion Star, you increase awareness about your company in the sector, and in particular with your customers.
Do you believe your company deserves the prize?

Dr. Claudia Wasser (Jury Chair)
Editor-in-chief of Trend&Style, KitchenTrend, Trendwelten.eu Göller Verlag GmbH
Klaus Schmelzeisen
CEO of Brandlands GmbH
Martin Eras
CEO of Barnhouse Naturprodukte GmbH
Johanna Graef
Sales Manager of Gebr. Graef GmbH & Co. GmbH
Gerd Oliver Seidensticker
Managing Partner of Seidensticker GmbH & Co. KG

Conditions of participation

As an EK retail partner, you are entitled to take part in the Passion Star competition. You can apply yourself, or be nominated. To be considered, you must submit the completed application form and visual materials.

Here’s how easy it is to apply:

The EK Passion Star is about the area or topics in which you are particularly passionate. The following section lists 7 questions that will help us get a better sense of your company. Please answer at least 3 of these questions (more questions optional).

Check list

Under point 1 “Information”, please enter all key figures for your company, select an industry classification, and upload views of your company and your logo.


To give us a better sense of your concept for success, please upload relevant visual materials such as images, videos, flyers, links, etc. under the individual question.

If you have any questions, please contact:

Julia Quick
+49 521 2092 – 144

We welcome you to submit your application!

The Passion Star jury

You must be logged in to edit your profile.

The application takes place online directly via this page.

Do you have other (promotional) materials that you would like to submit in addition to your application? Then please send them to the following address:

EK Passion Star • EK/servicegroup • Julia Quick • Elpke 109 • 33605 Bielefeld • passionstar@ek-retail.com

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